1805 documents

  • Frédéric Perdreau, Marc Fréchet. Learning, contractual capabilities, and contract duration changes in franchise networks. Journal of retailing and consumer services, 2022, 64, pp.102777. ⟨10.1016/j.jretconser.2021.102777⟩. ⟨hal-04692638⟩
  • Florence Jeannot, Eline Jongmans, Maud Dampérat. Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness. Recherche et Applications en Marketing (French Edition), 2022, 37 (1), pp.61-86. ⟨10.1177/20515707221087627⟩. ⟨halshs-04159592⟩
  • Sylvain Celle, Thomas Chevallier, Vianney Schlegel. Financements occultés : sur les usages socialistes de la coopération dans le Nord au tournant du XXe siècle. Politix, 2022, 2022/2 (138), pp.127-151. ⟨10.3917/pox.138.0127⟩. ⟨hal-04076805⟩
  • Ilyes Abid, Rim Ayadi, Khaled Guesmi, Farid Mkaouar. A new approach to deal with variable selection in neural networks: an application to bankruptcy prediction. Annals of Operations Research, 2022, 313 (2), pp.605-623. ⟨10.1007/s10479-021-04236-4⟩. ⟨hal-04760680⟩
  • Jean-Philippe Denis, Taïeb Hafsi, Alain-Charles Martinet, Franck Tannery. Encyclopédie de la stratégie. EMS Edition. , 2022, Collection : Nouvelle encyclopédie de la stratégie, 978-2-37687-605-2. ⟨hal-03793051⟩
  • Sébastien Soulez. Exercices de marketing. Gualino-Lextenso éditions, 9ème édition, 2022, collection les Zoom’s. ⟨hal-01860305⟩
  • Rafik Abdesselam, Jean Bonnet, Ibrahima Dia. Female Entrepreneurship in Dakar: A Multidimensional Approach Where the Entrepreneurial Culture Reflects the Sociological Diversity of Female Entrepreneurs in Dakar. Journal of Applied Business and Economics, 2022, 24 (4), pp.143-170. ⟨10.33423/jabe.v24i4.5437⟩. ⟨hal-03828941⟩
  • Boris Chapoton. Watch it, Repeat, Share it — Music Video and Social Networking Sites as Behavior Influencers. The Faces and Stakes of Brand Insertion, Vernon Press, 2022, 978-1-62273-795-6. ⟨hal-04717056⟩
  • Manel Abdeljalil-Diné, Sébastien Diné, François Jutras. Caring management: what are the experiments in the Auvergne-Rhône-Alpes region?. WILEY Editions. In BRUYERE Ch. (Edited by). Caring Management in Health Organizations: A Lever for Crisis Management, 2022. ⟨hal-04723038⟩
  • Laure Ambroise. Le marketing d’innovation – Pourquoi faire appel au consommateur ?. in C. Gay et B. Szostak. Management de l’innovation, DUNOD, pp.107-140, 2022, ISBN-10, ‎2100837087. ⟨hal-04911018⟩