1750 documents
- Yasmine Benamour, Isabelle Prim-Allaz. Transactional versus Relational Customer Orientation: Developing a Segmentation Tool in the French Banking Industry An exploratory study. 7th Relationship Marketing Colloquium : Delivering Value Out Of Bounds, Nov 1999, Glasgow, United Kingdom. ⟨halshs-00471317⟩
- Christine Sybord. L’enseignement des technologies nouvelles entre Pensée et Action. Systèmes d’Information et Management, 1999. ⟨halshs-04767882⟩
- Muriel Perez. LA PREVISION DE DEFAILLANCE D’ENTREPRISES : UNE APPLICATION NEURONALE A LA CLASSIFICATION. ISAI 99 Intelligent, Systèmes, Applications et Innovation, Jun 1999, PALAISEAU, France. ⟨halshs-00522134⟩
- Muriel Perez. Les réseaux de neurones prévoient les défaillances d’entreprises. Technologies internationales, 1999, pp.33-36. ⟨halshs-00522133⟩
- Isabelle Prim-Allaz, Bernard Pras. «FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH. Journal of Market-Focused Management, 1999, 3 (3-4), pp.333-352. ⟨halshs-00470640⟩
- Isabelle Prim-Allaz. LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION. 12th EMAC Colloquium for Doctoral Students in Marketing, 1999, Berlin, Germany. ⟨halshs-00471033⟩
- Isabelle Prim-Allaz. RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -. 9TH WORKSHOP ON QUALITY MANAGEMENT IN SERVICES, 1999, Gothenburg, Sweden. ⟨halshs-00470984⟩
- Wilfrid Azan. Stratégies paradoxales, faute de gestion et contrôle interne : le cas Metallgesellschaft. 1998. ⟨hal-05072032⟩
- Wilfrid Azan. FAUTE DE GESTION ET CONTROLE INTERNE : LE CAS METALLGESELLSCHAFT. 7ème Conférence Internationale de Management Stratégique, AIMS, 1998, Louvain la neuve, Belgique. ⟨hal-05002223⟩
- Frédéric Perdreau. Désengagements et recentrages en France : 1986-1992. Finance Contrôle Stratégie, 1998, 1 (2), pp.137-165. ⟨halshs-00520594⟩
Documents récupérés de l’archive ouverte HAL 