Laurent Vilanova publie un article dans Strategic Entrepreneurship Journal

Avec sa co-autrice Ivana Vitanova (emlyon Business School), Laurent Vilanova a publié un article intitulé « The power of expressed humility: Early stage investors’ reaction to humble entrepreneurs » dans la revue Strategic Entrepreneurship Journal.

 Abstract

We examine how entrepreneur-expressed humility affects early stage investors’ willingness to fund new ventures. In pitching contexts where investors rely on relational cues and implicit prototypes of entrepreneurs, we theorize three distinct pathways through which expressed humility shapes funding decisions. First, building on research regarding interpersonal signals in early stage valuation, we propose that humility fosters perceptions of interpersonal affect and trust and team-building qualities, increasing investors’ willingness to fund. Second, drawing on implicit leadership theories, we argue that humility may trigger negative perceptions regarding the entrepreneur’s ability to make rapid and risky decisions. Across a videometric analysis of 140 real-world pitches and a randomized experiment with French early stage investors, we show that expressed humility elicits both pathways, but investors prioritize positive attributions.

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