Phou Sakal

Doctorants Phone: Email-

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Formation

  • 2011–Present   
  • PhD researcher, Graduate School of Economic and Management Sciences, University of Lyon 2, France
  •  
  • 2003  
  • University of Technology, Sydney (UTS, Australia), University of Bologna (UNIBO, Italy),and Royal University of Phnom Penh (RUPP)
  • Master of Arts in Tourism Development (MA by Research) –English Program
  •  
  • 2002   
  • Universiti Utara Malaysia (UUM, Malaysia)
  • Master of Business Administration (MBA) –English Program
  •  
  • 2002
  • University of Technology, Sydney (UTS, Australia), University of Bologna (UNIBO, Italy),and Royal University of Phnom Penh (RUPP)
  • Postgraduate Diploma in Tourism (PGDip.) –English Program
  • 2000
  • National Institute of Management (NIM)
  • Bachelor of Business Administration (BBA)

Expérience

  • 2011               
  • Visiting Researcher
  • Hiroshima International Center for Environmental Cooperation (HICEC), Graduate School for International Development and Cooperation (IDEC), Hiroshima University, Japan
  •  
  • 2003–2008     
  • Vice Dean of Tourism and Hospitality
  • Faculty of Tourism and Hospitality, Build Bright University (BBU),Cambodia
  •  
  • 2002–2011     
  • Senior Lecturer
  • Faculty of Tourism and Hospitality and Faculty of Business Management, Build Bright University (BBU),Cambodia
  • 2009–2011     
  • Visiting Lecturer of Marketing
  • Faculty of Economics and Business, University of Putisastra (UP),Cambodia
  •  
  • 2002–2011       
  • Research Supervision and Defense Committee–Undergraduate School
  • Faculty of Business Management and Faculty of Tourism and Hospitality, Build Bright University (BBU), Cambodia 

Thèmes de recherche et domaines d’expertise 

  • Destination Image
  • Destination Marketing
  • Competitive Advantage
  • Heritage Tourism
  • Sustainable Development

Travaux de recherche

  • McDonnell, I. G., Sakal, P., & Petocz, P. (2008), “Development of international tourism to Cambodia: the role of benefit segmentation”, Tourism Today, vol. 8, no. autumn, pp. 79‐99.
  • McDonnell, I. G., Sakal, P., & Petocz, P. (2004), ‘Benefit segmentation of tourists to Cambodia’, Asia Pacific Tourism Association Tenth Annual Conference “Globalization and Tourism Research East meet West”, Nagasaki, Japan, July 2004 in Asia Pacific Tourism Association Tenth Annual Conference ‐ “Globalization and Tourism Research: East meets West” ‐ Conference Proceedings, ed Chon, K; Hsu, C; Okamoto, N, APTA, Busan, Korea, pp. 181‐195.
  • Sakal, P. (2003), ‘Benefit segmentation of international tourists to Cambodia’, In: Proceedings of the 6th Socio-Cultural Research Congress on Cambodia, Phnom Penh, Cambodia.
  • Sakal, P. (2003), ‘Market segmentation of international tourists in Cambodia’, Faculty of Social Sciences & Humanities, Royal University of Phnom Penh, Cambodia.
  • Sakal, P. (2002), ‘Fieldwork Research Report on Hotel Industry in Kampot Province’, Faculty of Social Sciences & Humanities, Royal University of Phnom Penh, Cambodia.

Papiers dans des conférences internationales

  • Batat, W. & Sakal, P. (2012), ‘Building understanding of the domain of destination image: A review’, Academy of Marketing Science Congress, World Marketing Congress~Cultural Perspectives in Marketing conference, Buckhead (Atlanta), Georgia, USA.
  • Batat, W. & Sakal, P. (2012), ‘Exploring the construction process of the destination image through a Subjective Personal Introspection (SPI) approach’, 6th International Conference on Software, Knowledge, Information Management and Applications, Chengdu, China.
  • Batat, W. & Sakal, P. (2012), ‘Exploring the construction process of the destination image through a Subjective Personal Introspection (SPI) approach: A case study of France’, Sustainable e-Tourism Research and Applications Workshop, IUT, University of Lyon 2, France.
  • Sakal, P. (2011), ‘Exploring international tourists’ choices and behaviors along the Asian Highway in Cambodia: A new research agenda’, The 222nd IDEC Asia Seminar, Hiroshima University, Japan.
  • Sakal, P. (2011), ‘The role of World Heritage in promoting Cambodia as a tourist destination’, Hiroshima International Center for Environmental Cooperation (HICEC), Graduate School for International Development and Cooperation (IDEC), Hiroshima University, Japan.
  • McDonnell, I. G., Sakal, P., & Petocz, P. (2004), ‘Benefit segmentation of tourists to Cambodiaʹ, Asia Pacific Tourism Association Tenth Annual Conference “Globalization and Tourism Research East meet West”, Nagasaki, Japan.
  • Sakal, P. (2003), ‘Benefit segmentation of international tourists to Cambodia’, In: Proceedings of the 6th Socio-Cultural Research Congress on Cambodia, Phnom Penh, Cambodia.